What a wonderful world is diverse and modern Formula 1. It offers a mystical sensuality that motor sport can offer. extensive research and analysis are performed each year among people who comprise the audience of F1. We are told that F1 fans are intelligent, articulate, rich and generally have a worldliness and sophistication that has been calling the multinationals themselves, pouring billions into the sport to try to associate the brand with F1. Well first, I did my own highly technical and scientific research (I talked to a couple of my friends at the bar) to compile the definitive study of the F1 fan. This should be essential reading for all marketers out there. SCHUSCIPLEDistinguishing Features: • Exclusive wear scarlet • Know that F1 started in 1991 • Has had chin augmentation surgeryLocated • everywhere – they are like fucking cockroaches – they just multiply. • All products promoted something that was approved by San Miguel de Maranello Favorites Say • I hope it rains, that will RAINMASTER “at its best • Schumacher is the greatest of all time, because.. ………… • Schumacher is so fantastic that he can win in any car (this word has been heard less often recently) Marketing Consulting • If you want to sell something to the paint Red Schusciple be, or include a picture of the man himself – no other work required. • Be prepared to spend $ 8000000000 (current rate of approval Schumacher) ANCIENT SCHOOLDistinguishing Features: • Makes day of Formula 1 have been the glory in the 1520s • John “Johnny come lately” Fangio marks the decline of the Formula 1 • objects such introductions vehemently ridiculous as seat belts, brakes, helmets and engines. Located • Structure libraryFavoured Zimmer or public Wi-Fi Products • • Gramophone No, no internet connection (- radio) Favourite Saying • I remember when…………… • This will be the end Formula 1Marketing Tips • If your client owns a funeral home, or manufacturing cream cons hemorrhoids, do not bother. MONKEYSDistinguishing STOUT Features: • No smell of spicy • personal hygiene (see above) • Inability to communicate with the opposite sex • increase $ 2,000 and $ 150,000, vehicle modifications • Cabinet is composed of a variety of monkeys (usually color equipment) Located in: • head firmly buried in an engine or “execution” magazineFavoured Products • All vehicle makes it higher (performance improvement option) • Favorites Tell No One has really heard of, except for a few grunts noisesMarketers Tips • Ensure that all publicity is a huge picture • Use an engine with small or no text (due to illiteracy) TECHNIUMSDistinguishing Feature: • Acne • Wear thick rim glasses • Poor posture • • • Protection Pocket singleLocated often face a computerFavoured Products • All high-tech equipment wordFavourite known by a new material unpronounceable • Tell McLaren engine – jargonium – is so advanced that even in the periodic table, ha, ha MotorsportMarketers Pinnacle • Tips • Any product or service must have suffix “ium” • Make sure the place is the metal of modern advertising and is written entirely in nonsensiumF1 DISCO BUNNIESDistinguishing Features • Easily distracted by bright shiny objects • make every effort to be associated with inside information F1 ‘(or even fifth reserve driver) • Do not make noises • Do strong brands wells are a very large online library chemicalLocated • Hotels and equipment of mobile homes, often in a horizontal life positionFavoured Products • Just say that shinyFavourite • If you can make sure that I will Fernando value of your whileMarketers Tips • Every product Breast CONSPIRACY THEORISTSDistinguishing Features • Believe in the FIA = Ferrari formula • Make, Max Mosley, is trying to ruin the sportLocated • In the new plot Mosley F1 forums destroying wild F1Favoured MifepristoneFavourite These products • • OK, so in 2006 Formula 1 season is exciting, it has nothing to do with changes in Max • This is not the top engine sportMarketing Tips • With the exception of a “Max is Satan” T-shirt that you Features can sell lotWANNABESDistinguishing • Their cars have five three-point safety harness • Use a HANS device when you shop or take a shower • disproportionately developed neck musclesLocated • Faced with the X-Box hone their skills in the hope to get as close to the kart track • See refine their skills in hopes to appeal showFavoured All Products • Formula 1 • Tell productFavourite mark F1 is the pinnacle of motorsport • • racecraft Kimi could do better than large IdeMarketing Tips • Paste an official logo on any Formula shit and they will return upGRID GIRL CONNOSEURDistinguishing Features • Calluses on the inside of their hands • • visionLocated fuzzy face a computer screen to download “adult” entertainment nearby Products • • girly barFavoured KY – Saying GelFavourite CorrrrrrrrrrrrrrrMarketing • Tips • Attach a photo of a gorgeous girl in all the crap and they will buy. • also the largest consumer segment “expansion” techniques.